Ebk Cross-Cultural Behaviour in Tourism

• Autore: Reisinger
• Pubblicazione: New York, : Routledge
• Descrizione fisica: 1 online resource (363 p.)
• Disciplina: 338.4791
• Soggetto topico: Tourism; Tourism - Social aspects
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cross-Cultural Behaviour in Tourism: Concepts and Analysis; Copyright; Contents; Foreword; Preface; List of tables; List of figures; Introduction; The aim; The main users; Structure and content; Part 1 Concepts of Cross-Cultural Behaviour in Tourism; Culture; Introduction; Concept and definitions; Purpose of culture; Characteristics of culture; Subcultures; Cultural differences; Cultural dimensions; Inter-cultural interaction model; Importance of understanding the cross-cultural differences in behaviour; Tourism cross-cultural studies; Culture and tourism marketing management; Summary ; Discussion points and questionsFurther reading; 2 Social contact; Introduction; Concept and definitions; Contact hypothesis; Determinants of tourist-host contact; Types of intercultural tourist-host contact; Interaction diffculties in inter- and cross-cultural tourist-host contact; Culture shock; Measurement of tourist-host contact; Importance of the cultural background analysis; Tourist-host contact studies; Summary; Discussion points and questions; Further reading; 3 Values; Introduction; Concept and definitions; Values and culture; The relationship between values and other related concepts ; Types of values and their classificationMeasurement of values; Differences in cultural value patterns between Asian, US, European, and Australian societies: empirical and non-empirical evidence; Summary; Discussion points and questions; Further reading; 4 Rules of social interaction; Introduction; Concept and definitions; Cross-cultural differences in rules of social interaction; Summary; Discussion points and questions; Further reading; 5 Perception; Introduction; Concept and definitions; Relationship between culture, social interaction and perception; Measurement of perception ; Tourists' and hosts' perceptions of each other - Asia, Europe, US and AustraliaPerception versus attitude, image and attribution; Stereotyping; Ethnocentrism; Summary; Discussion points and questions; Further reading; 6 Satisfaction; Introduction; Concept and definitions; Satisfaction versus customer service quality; Measurement of satisfaction; Summary; Discussion points and questions; Further reading; Part 2 Methods for Cross-Cultural Analysis in Tourism; 7 Principal Components and Factor Analysis for cross-cultural analysis; Introduction; Principal Components Analysis ; Tests of significanceSegmental correlation; Simple representation of correlation and component extraction; Communality; Scores; Factor Analysis; The difference between Principal Components Analysis and Factor Analysis; Factor rotation; Factor scores; Controlling the input matrix in both Principal Components and Factor Analysis; Alternative input matrix modes for both Principal Components and Factor Analysis; Example: cultural analysis using Principal Components Analysis; Example: component interpretation; Summary; Discussion points and questions; Further reading ; 8 Structural equation modelling for cross-cultural analysis
• Sommario/riassunto: Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making,
• Titolo autorizzato: Ebk Cross-Cultural Behaviour in Tourism
• ISBN: 1-138-13196-2; 1-136-41285-9; 1-281-00613-0; 9780585459711; 9786611006136; 0-08-049086-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910455740103321
• Lo trovi qui: Univ. Federico II